Starbucks Redesigns WiFi Login
Starbucks is well known and loved for its free WiFi service. And now it’s finding a way to make money off of advertisers by slightly tricking Starbucks WiFi users. They have designed their login page to make the option that involves an ad look more appealing than the link that connects them directly to the WiFi network.
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Read more from Forbes.com:
Starbucks is one of the biggest providers of free Wi-Fi in the U.S. With over 11,000 locations, they have created their own portal and a basket of news site access and other resources for those who log on to their network. I’m a frequent user of their service, and I’ve watched it evolve over the years. The latest twist was a bit surprising – after you click to accept their terms and conditions (someday I’ll actually have to read them!), you are taken to a full screen ad with an embedded video. The ad persists for at least a few seconds before giving you the option of bypassing it to get online. It’s the next screen that’s an interesting exercise in choice architecture.
When you click to bypass the ad, it doesn’t actually go directly to the Starbucks portal. Instead, a box with a big button appears in the middle that reads, “WiFi Connect & Learn More.” Many distracted Wi-Fi users will likely not even spot the small blue text link under the button that reads, “No thanks, just take me online.” continue reading…
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University WiFi Failing To Deliver
Faculty, staff, and students at the University of Oregon were scrambling by the third day of the semester, thanks to the wireless network going down. This is not an anomaly, unfortunately. The school has struggled to provide adequate WiFi since 2011.
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Read more from registerguard.com:
This has been a common predicament on the UO campus since about fall 2011 when the demand for WiFi connections on campus began outstripping the bandwidth the UO provides.
Weak, slow or broken connections aren’t unusual, students say, and to the newest arrivals on campus it comes as a shock. These young college students weren’t born with a WiFi-connected device in their hands, but they were wireless by puberty.
WiFi to them is as tap water or electricity is to preceding generations; they switch it on, and they expect results.
And as the UO has enrolled ever-increasing numbers of students, the demand for WiFi has soared. Continue reading…
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